Health insurance lead generation helps a broker cut through the increasingly competitive world of insurance. Still, with more people are looking at more ways to obtain insurance, the need for cold calling and prospecting is diminishing. Leads are a way to directly contact a potential client and maximize an agent or broker’s time and resources.
Many leads can be delivered in real time, so leads are generally hot. This cuts down on time that might have been spent prospecting, allowing agents to spend more time servicing policies and working leads. They can also be focused according a business’ specific criteria such as county, number of dependents and state preferences among other factors. The right service also knows how to deliver a steady number of leads to keep a business expanding.
expensive than other types of leads, so the company needs to make sure this is the type of investment it wants to make.
Once the leads have been generated, they should be contacted immediately. They should also be followed up consistently with emails or other communication until the deal has been closed. The results will be the maximum return on investment even if only a fraction of the leads generate a positive response from the initial contact.
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